If you're reading this article, you've probably put yourself out there as an online network marketer for any period of time. You've most likely seen how different teams, leaders, and companies adopt different strategies to grow their business.
In fact, for people who are just starting, and even for advanced members who've been in the loop for quite a while, it can be quite confusing. What option is best suited for me? What is the best system out there? To tell you the truth, I couldn't tell you the answer those questions in a million years. The reason is because one system works great for one individual or organization, while if it is transposed on to another company, it becomes a recipe for massive failure. As human beings, we tend to think in a polarized fashion.
The answers we always want are for questions like "Who is the best at this thing, and who is the best at that thing?" or "Which system is the number one absolute best?" But when you come out of your head and out into the real world, the world has more colors than black and white - success or failure - right or wrong.
Let's go through some principles governing systems:
1. If it's simpler, it's better.
2. If there is more focuses, it's better.
3. If it has a higher price, it will have more human touch.
The first one is pretty easy to comprehend and self explanatory. The simpler the system, the more it creates duplicate results in your business, and the more easy it is for the other person to utilize it.
The network marketing industry in whole is all about duplicating results, and if the process of doing that is really complicated, than the process of duplication will be really slow, or it doesn't happen at all. So if you're looking to create a system of your own, keep it simple, and the system will successfully create duplications inside your organization.
The second principle might need some or explaining to understand completely. Out in the network marketing world, there are two different types of systems. Internal ones, and external ones.
Internal systems are the company's systems and tools of marketing their business. We, being the distributors, have little or no control over this internal system. So it is very important for you to choose a company with a strong and healthy internal system from the beginning if you want to really get a head start in having a successful business.
Also, if you choose to use a system that is external, then make sure that the system is crystal clear and not ambiguous. People should be able to understand what you are doing, or else they wouldn't know what they were doing, and that leads to low duplication.
Why?
Continuity between the system you adopted and your company or team is crucial. Or else you risk creating a lot of confusion and loads of ambiguity. There are two different situations that you have to be careful about when choosing a system that you haven't created yourself. I've seen this many times during my time online, and failure to realize this will slow your business down or prevent you from having any success. Those two are: something that is just completely generic, and something that is 'just a system'.
If the system you're looking to implement in your business is NOT focused tightly around the business you're looking to promote, then the system becomes a 'system for a system'. It might look strong, and might convince some people that the system will help grow the other system, but in the end, that system is never the actual key to having success online. For example, you might have seen many tools and 'secret' templates that when you use, will earn you thousands of dollars 'in your current business'. While that kind of product(or system) might deliver some speed or make a process easier in your business, it won't be the key to success in your business. It never is, and if you start to lean on those kind of products and systems, you'll never get the success you wanted.
Moving on...
A system that has too many business opportunities to join into - These are systems where everything seems to be free at first, but as you move along they take you down into a path of "Join into THIS deal, then THIS OTHER deal next in order to have success!" it goes on and on like this because, it is all a part of the system.
The first thing that's limiting of this system is, that it violates principle number one. It is REALLY not simple. You immediately see too many steps involved in the process, and if you have to make other people take those many steps, too, duplication will never be easy.
The next thing that's limiting is that there's no real focus on growing your primary business. It is structured to promote other businesses, not yours. After joining into all the other businesses, people will have to focus on growing the other businesses in order to try and have success. This leaves little, or no focus left for them to work on your business.
You might have become a little overwhelmed, so I'll make it simple. The focus should always be on YOUR business. Whether you implement someone elses system, or you create your own, the FOCUS should always be on YOUR business. Never the other way around.
Put all your eggs in one single basket. Focus on only one of your businesses at a time. Only after it is self sustaining, or there is no more growth in your business should you start putting your eggs in another basket. But I'll tell you in advance, when you put your eggs all in one basket, you really wont want another basket. Why would you? When you are earning over $50,000 a month?
I've seen sites where they urge people to join into one business after another, promising consecutive success after another. The honest truth is that those methods might work for a little while, but it is never sustainable. The largest beneficiaries are always the creators of the system. But the people who are working the system always lack focus towards THEIR business, and the success stories start to fade. Make sure that the system you use, are you are going to use is straight and simple. Make sure that it is focused.
The last thing here is that the higher the price of your product or service that you are providing, the more human touch you will need to incorporate that system into your business and make it work. But for systems with especially top tier or high ticket products, that are over $1,000 or more, the human touch doesn't necessarily need to be in analog format. It can be done in a digital, automated systematic way. How? Well I'll teach you if you can convince me that you're worthy of teaching.
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