If you're reading this article, you've probably put yourself out
there as an online network marketer for any period of time. You've most
likely seen how different teams, leaders, and companies adopt different
strategies to grow their business.
In fact, for people who are
just starting, and even for advanced members who've been in the loop for
quite a while, it can be quite confusing. What option is best suited
for me? What is the best system out there? To tell you the truth, I
couldn't tell you the answer those questions in a million years. The
reason is because one system works great for one individual or
organization, while if it is transposed on to another company, it
becomes a recipe for massive failure. As human beings, we tend to think
in a polarized fashion.
The answers we always want are for
questions like "Who is the best at this thing, and who is the best at
that thing?" or "Which system is the number one absolute best?" But when
you come out of your head and out into the real world, the world has
more colors than black and white - success or failure - right or wrong.
Let's go through some principles governing systems:
1. If it's simpler, it's better.
2. If there is more focuses, it's better.
3. If it has a higher price, it will have more human touch.
The
first one is pretty easy to comprehend and self explanatory. The
simpler the system, the more it creates duplicate results in your
business, and the more easy it is for the other person to utilize it.
The
network marketing industry in whole is all about duplicating results,
and if the process of doing that is really complicated, than the process
of duplication will be really slow, or it doesn't happen at all. So if
you're looking to create a system of your own, keep it simple, and the
system will successfully create duplications inside your organization.
The
second principle might need some or explaining to understand
completely. Out in the network marketing world, there are two different
types of systems. Internal ones, and external ones.
Internal
systems are the company's systems and tools of marketing their business.
We, being the distributors, have little or no control over this
internal system. So it is very important for you to choose a company
with a strong and healthy internal system from the beginning if you want
to really get a head start in having a successful business.
Also,
if you choose to use a system that is external, then make sure that the
system is crystal clear and not ambiguous. People should be able to
understand what you are doing, or else they wouldn't know what they were
doing, and that leads to low duplication.
Why?
Continuity
between the system you adopted and your company or team is crucial. Or
else you risk creating a lot of confusion and loads of ambiguity. There
are two different situations that you have to be careful about when
choosing a system that you haven't created yourself. I've seen this many
times during my time online, and failure to realize this will slow your
business down or prevent you from having any success. Those two are:
something that is just completely generic, and something that is 'just a
system'.
If the system you're looking to implement in your
business is NOT focused tightly around the business you're looking to
promote, then the system becomes a 'system for a system'. It might look
strong, and might convince some people that the system will help grow
the other system, but in the end, that system is never the actual key to
having success online. For example, you might have seen many tools and
'secret' templates that when you use, will earn you thousands of dollars
'in your current business'. While that kind of product(or system) might
deliver some speed or make a process easier in your business, it won't
be the key to success in your business. It never is, and if you start to
lean on those kind of products and systems, you'll never get the
success you wanted.
Moving on...
A system that has too many
business opportunities to join into - These are systems where everything
seems to be free at first, but as you move along they take you down
into a path of "Join into THIS deal, then THIS OTHER deal next in order
to have success!" it goes on and on like this because, it is all a part
of the system.
The first thing that's limiting of this system is,
that it violates principle number one. It is REALLY not simple. You
immediately see too many steps involved in the process, and if you have
to make other people take those many steps, too, duplication will never
be easy.
The next thing that's limiting is that there's no real
focus on growing your primary business. It is structured to promote
other businesses, not yours. After joining into all the other
businesses, people will have to focus on growing the other businesses in
order to try and have success. This leaves little, or no focus left for
them to work on your business.
You might have become a little
overwhelmed, so I'll make it simple. The focus should always be on YOUR
business. Whether you implement someone elses system, or you create your
own, the FOCUS should always be on YOUR business. Never the other way
around.
Put all your eggs in one single basket. Focus on only one
of your businesses at a time. Only after it is self sustaining, or there
is no more growth in your business should you start putting your eggs
in another basket. But I'll tell you in advance, when you put your eggs
all in one basket, you really wont want another basket. Why would you?
When you are earning over $50,000 a month?
I've seen sites where
they urge people to join into one business after another, promising
consecutive success after another. The honest truth is that those
methods might work for a little while, but it is never sustainable. The
largest beneficiaries are always the creators of the system. But the
people who are working the system always lack focus towards THEIR
business, and the success stories start to fade. Make sure that the
system you use, are you are going to use is straight and simple. Make
sure that it is focused.
The last thing here is that the higher
the price of your product or service that you are providing, the more
human touch you will need to incorporate that system into your business
and make it work. But for systems with especially top tier or high
ticket products, that are over $1,000 or more, the human touch doesn't
necessarily need to be in analog format. It can be done in a digital,
automated systematic way. How? Well I'll teach you if you can convince
me that you're worthy of teaching.